Subaru Viziv concept teaser

Subaru will unveil this Viziv crossover concept at the upcoming Geneva auto show in March. The automaker says the Viziv showcases the design direction and technology of its future models.

From the teaser photo, it’s hard to gauge what technology we’ll see other than LED headlamps and maybe active grille shutters, but it does look as though the company will take a few steps away from the white-bread styling seen on the current Forester, Impreza, and Legacy. In the Viziv’s bold, large-mouth grille, there’s a hint of Mazda’s Kodo design language, as seen on the latest Mazda 6 and CX-5. And the curving, LED-lit front lighting elements recall Opel’s version of the Chevy Volt extended-range electric car, the Ampera.

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It’s likely that Viziv design elements will be applied to the next version of the company’s rolling cup of creamy vanilla yogurt, the Tribeca crossover, as well as the next-generation mid-size Legacy and Outback. That those are the next Subaru products due for a redesign is evidence enough, we think, but those models also compete in battleground segments full of fresh, new designs. Subaru has been setting company sales records of late, but it’s going to need to make a splash with its forthcoming products to maintain that momentum.

2013 Geneva auto show full coverage

By Ron Sessions