Subaru Starlink

Just when you thought cool, creative nomenclature had all but disappeared from the automotive world—we’re looking at you, Infiniti—Subaru has announced the awesomely 1950s-sounding Starlink brand for all of its in-car tech going forward. Unlike Ford’s Sync or Chevrolet’s MyLink, Subaru’s Starlink moniker will be applied to more than just infotainment, even though connectivity will be a big part of Starlink. 

  • Long-Term Test: 2013 Subaru BRZ Premium
  • Photos and Info: 2014 Subaru Forester
  • Photos and Info: 2013 Subaru Legacy and Outback

For now, Starlink is being launched with Aha integration and Subaru’s camera-based EyeSight driver-assist technology (which we’ve already sampled on a closed-off airport runway) on the redesigned 2014 Forester. (For more on the Aha app, check out Subaru’s announcement from last year’s CES outlining its plans to add Aha to some of its factory head units.) Both pieces of tech also are being introduced as running changes to the 2013 Legacy and Outback; Aha is available only on navigation-equipped models. A single app and a combination adaptive cruise control and automatic braking function might seem like a humble start for Starlink, but Subaru says more is coming. The company plans to introduce more content partners and connectivity features in the future. Subaru is spreading Starlink goods to the 2014 Impreza, BRZ, and XV Crosstrek this summer, although the automaker hasn’t specified which features those models will get.

2013 Consumer Electronics Show full coverage

By Alexander Stoklosa