Audi Design Undergoing Massive Shakeup
Sweeping changes are happening at Audi design, we’re hearing from our sources. Chief designer Wolfgang Egger is executing a number of high-level personnel changes at Audi’s Ingolstadt design studio, while hiring new designers from SEAT, Alfa Romeo, and elsewhere. Former Bentley chief designer Dirk van Braeckel now is responsible for Audi motorsport and original equipment.
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Triggered by Egger, as well as R&D chief Wolfgang Dürheimer, the company’s award-winning design strategy is under review. Audi has recently come under considerable, perhaps exaggerated, criticism for the visual similarities between its different model lines. When speaking with Egger at the New York auto show, he assured Car and Driver that the time of “scalable design” is over. Check back to C/D for more information on the changes within Audi design and what they mean for the brand.
By Jens Meiners