With the 2014 Mercedes-Benz S-Class set to go on sale next month, the first examples of the sixth-generation ultra-luxury sedan have begun rolling off the assembly line at the Mercedes-Benz Sindelfingen plant in Germany. The first car headed to customers is the silver S400 Hybrid you see above, and Mercedes executives Dieter Zetsche and Andreas Renschler were both on hand to welcome the car.

To prepare for the new S-Class, Mercedes has invested close to one billion euros in the German factory. While a half dozen models are produced at this plant, most of the recent improvements were focused on Mercedes’ flagship sedan. Also destined to be built at this plant is the upcoming S-Class Coupe, which is replacing the CL-Class. Interestingly, this name change has been speculated for some time, but the official press release posted below could be the first time we’ve seen Mercedes refer to the car as such.

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By Jeffrey N. Ross